About me

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With over 25 years experience in the cosmetic and perfumery industry, I’ve learned that great working relationships and excellent communication can make (or break) a brand.
I’ve worked with successful, exciting companies including REN, Aromatherapy Associates, Philosophy, Elemental Herbology, Space NK, JLP, Harrods, Harvey Nichols, The Dorchester, Whole Foods, Lloyds, Sephora USA, Blue Mercury and many high-end independent stores across the UK and the USA.
This has seen me gain in-depth understanding of brand development and how to adapt to the fast-paced, ever-moving retail environment. I strongly believe that building and maintaining success needs an active strategy and the highest level of buyer-brand relationship nurturing.
My career has taken me through all aspects of the industry: from selling directly to the customer to selling into some of the world’s largest and premium buyers. I’ve also established new brands in the role of head of retail, culminating in my most recent role as Senior Vice President of a British brand within the US market.
My unique path through the industry makes my experience and expertise not just relevant to today’s consultancy market, but invaluable to the continued success of brands.